Authentic, simple, elegant, luxurious.
These are the principles that inform the Pavo aesthetic. Working with several different mills and designers over the last year we have seen our concepts evolve and divide. While all are true to the spirit of Pavo Textiles, we saw a need to introduce a new narrative; one that will live alongside our original artisanal line.
We wanted to offer wraps that would be playful and fun: the type of wrap you take to an afternoon at the beach or on a relaxed early evening walk to the park. We wanted these wraps to be the ones that your littles reached for first when making a wrap fort or for swinging in a hammock. We wanted them to be reliable, lighthearted, classic, and effortless. A storyline to encourage spontaneity in your routine.
With our carefully coloured stripes and fanciful hearts, we have put together the beginning of a collection that will define our new line: Pavo Form. Woven with natural fibers, a brighter palette, and conversational motifs, the textiles in this collection have a more casual look and feel, with the same craftsmanship you have grown to expect from us. Pavo Form is a relaxed and playful Pavo. It is the perfect exemplification of the form and substance that drive Pavo Textiles.
And, as always, made in the United States.
Pavo Form will complement Pavo Textile's artisanal line, the soon to be re-branded Pavo Guild, and will be making its debut near the end of August 2013
And Otomi Unicornio in work. Shhhhh . . .
A penumbra is a partial shadow. During an eclipse, the penumbra is the area between full shadow and full illumination. It is the in-between area where light and dark meet and shadows come out to play. The whimsical looping of black and white in Penumbra Shadow reminds us that nothing can ever truly be seen in black and white; there is always a little grey area in between.
Penumbra was born from one of Pavo Textile's first samples, Procresco. Developed by our artisan mill, it is a playful energetic design woven from all local materials. It is considered fiber forward, a designation reserved for textiles sourced, woven, and finished in the United States.
After Shadow and Lunar we are channeling the '80s again with Penumbra and a hot pink fill we call Syzygy, we think it is really fun and happy. Bright lights big city and all that (actually, that was really depressing). Everything aligned and Syzygy was born. 100% cotton 280g/m2.
Today will never happen again—today we received the first delivery of wraps to Pavo East (Jennifer and I are splitting distribution). I ran out and told Aaron, our delivery man, all about our venture and he shares our excitement, well either that or he was scared of my maniacal glee. J$ and I vacillate between thrilled and terrified, we wake up in the night in different time zones and know the other is up suffering la folie circulaire as well. I suppose that is normal for any start up. We only hope you and your babies love and treasure the wraps we have created with our manufacturing partners as much as our families do.
I am so thankful for our patient and understanding mill and for our incredibly talented seamstress, who worked long intense hours on the puzzle of cutting Parterre and placing the borders precisely on each wrap, figuring out how many wraps per roll we could get with the least amount of waste, and nimbly making changes as inevitable shortages arose.
Right now we are doing quality control and meeting regulation requirements, we will announce on our Facebook page once the store goes live.
The first release is appropriately neutral to represent the early spring landscape before it bursts with colour in just a few short weeks.